Rainbow Communications

Broadband Labels

The U.S. Federal Communications Commission (FCC) has been trying for years to help
provide some clarity to broadband service for consumers, and as a result, new broadband
labels debuted in 2024.

They’re similar in format to the nutrition labels used on food packaging that provide
specific breakdowns of what’s inside a food product. The broadband labels aim to offer
clear, easy-to-understand, and accurate information to consumers about what’s being
delivered by a broadband provider’s service. Included on the labels are important details
about high-speed Internet services such as:

• Broadband prices
• Introductory rates
• Speeds
• Data allowances
• Performance metrics
• Links to information about
  network management practices
  and privacy policies.

By providing more consistency in how information is presented, the broadband labels
are intended to help consumers comparison shop for the Internet service plan that will
best meet their needs and budget.

Internet service providers that offer home, or fixed, Internet services, or mobile broadband
plans are required to have a label for each service plan they offer. Consumers
should look for broadband labels at any point of sale, including online and in stores.